Company/Brand Claim: Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals. The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge.
Result: To be honest, I would never have purchased this eye pencil alone, because it is too expensive that way. But since this one came along with my UD Smoked Palette (read review) I got a chance to try it and share my opinion.